Ask any Realtor with a listing priced at $10 million or more, and they’ll tell you: they’re not just selling a house; they’re selling a lifestyle. For the kind of sophisticated buyers who can afford a home at that price level, it’s often necessary to paint a complete picture of what life will be like in the home – from the original art hanging on the walls to the brand-name designer furnishings and in some cases, the luxury car parked in the driveway.
Agents at real estate’s most rarified level often partner with local car dealerships to lend their flashiest sports cars for special VIP events, open houses, or photoshoots to help market their top listings. A little more unusual is when a luxury auto brand calls the listing agent for marketing help. That’s what happened to Coldwell Banker Global Luxury Property Specialist Nancy Goldcamp, who recently listed a $28 million warm contemporary architectural masterpiece on Park Lane in Silicon Valley’s posh Atherton neighborhood.
“I received a call from the head of the Range Rover photography team in England who was scouting photo and video shoot locations for a VIP media drive event in Napa Valley for the all-new 2023 Range Rover,” recalls the 38-year Palo Alto-based real estate veteran.